True Colour Beauty | Inclusive Foundation, BB Cream & Clean Makeup

Where True Beauty Shines

Buildable foundations, inclusive shades, and skin-first formulas designed to let you shine.

Shop Foundations Find Your Shade

Be True… Be You…

True Colour Beauty was created for real women with real skin tones. After years of struggling to find shades that truly matched, we set out to build a brand that celebrates every complexion — from fair to deep, warm to cool, and everything in between.

Find Your Perfect Shade

Explore by Makeup Category

Build a complete routine with high-performance formulas and pro-level tools across every category. Shop foundations for flawless coverage, cruelty-free eyeshadows for bold color, clean lipsticks for lasting wear, and essential brushes for seamless application.

View All

Face Makeup

27 products

Eye Makeup

29 products

Makeup Brushes & Tools

12 products

Lip Makeup

14 products

Five women of different ethnicities standing close together with a neutral background

Makeup for Every Skin Tone

We are Leaping Bunny certified and cruelty-free beauty brand. Explore our vegan makeup collections featuring foundations, lipsticks, eyeshadows, and more. All formulated with clean ingredients for every skin tone.