About True Colour Beauty | Clean, Inclusive Skincare & Makeup

About Us

Real skin. Real color. Real connection.

True Colour Beauty was founded with a simple belief: beauty should feel personal, intentional, and inclusive. We create clean, vegan emotionally resonant makeup and skincare that celebrates your natural glow without compromise.

Every formula is chosen with intention, every shade curated to flatter real undertones. We’re here for the quiet confidence, the clean finish, and the kind of beauty that feels like you.

We’re proud to be a founder-led brand based in Texas, and we’re here to make beauty feel true to you.

What Makes Us Different

True Colour Beauty offers vegan, cruelty-free makeup with clean ingredients, inclusive shades for all skin tones, and sustainable packaging. Founder-led and focused on conscious beauty.

Close-up of a woman's lips with pink lipstick on a neutral background

Vegan & Natural Ingredient

We carefully formulate without fillers or fluff. All our products are vegan, cruelty-free, and contain skin-beneficial ingredients to promote your natural glow.

Single Pan Blush - Magnolia Mist, a talc-free, silky pressed powder blush for a natural flush, ideal for eco-conscious, cruelty-free beauty enthusiasts.

Sustainable Packaging

Beauty shouldn’t come at the planet’s expense. Our packaging is thoughtfully sourced, minimal, and recyclable designed to reduce waste without sacrificing style.

Inclusive Color Range

Real skin tones deserve real representation. Our shades are curated to flatter diverse undertones, with buildable formulas that adapt to you—not the other way around.

Clear liquid drops on a beige background

Founder-Led & Editorially Clean

True Colour Beauty is hands-on, founder-led, and built for clarity. We skip the gimmicks and focus on clean finishes, intuitive textures, and products that feel true to you.