True Curl Shampoo

A strong anchor for any curly or textured hair line. The sulfate-free, vegan formula covers the cleansing step curly-haired customers ask about first, and it pairs directly with the 3-in-1 Curly Hair Treatment and Anti-frizz Curly Hair Texture Mist so you can sell a full wash-to-style routine. Description: Sulfate-free shampoo made for curls. It lifts away buildup and product residue without stripping the natural oils curls need, so hair stays soft, springy, and easy to shape. Aloe Vera and Argan Oil bring back moisture and smooth frizz, while a gentle coconut-derived cleansing base keeps your curl pattern intact. It's vegan and mild enough for everyday washing. Work it through damp hair and over the scalp, lather, then rinse. Most suitable for for type 2 (wavy) and type 3 (curly) hair patterns.