The True Colour journal

Beauty tips, tutorials and trends.


Makeup how-tos, skincare routines and ingredient guides from the True Colour Beauty team.

Woman looking in mirror

Ingredients

Berry Extracts in Skincare: Blackberry, Blueberry, and Cloudberry

Berry extracts don't get as much attention as some of the bigger-name actives, but they're doing real work in clean skincare formulas. Blackberry, blueberry, and cloudberry...

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Centella Asiatica plant floating in water

Ingredients

Centella Asiatica in Skincare: The Calming Botanical Behind Barrier Repair

Centella Asiatica has been used in traditional wellness practices for centuries, but its reputation in modern skincare is well earned. Known as cica or gotu kola,...

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Bakuchiol Plant

Ingredients

Bakuchiol: The Plant-Based Retinol Alternative Your Skin Will Thank You For

Bakuchiol (pronounced buh-KOO-chee-ol) has been quietly earning its place in clean skincare for good reason. Derived from the seeds and leaves of the babchi plant, it...

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woman drinking coffee

Hair Care

Caffeine in Clean Beauty: What It Actually Does for Your Skin and Hair

Most of us can't imagine starting our morning without a hot cup of coffee. But what if your skin and hair could get just as much...

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Woman looking in mirror smiling

Ingredients

Alpha-Arbutin and Alteromonas Ferment Extract: The Brightening Duo for Even, Resilient Skin

Dark spots, dull patches, and uneven tone are some of the most common skin concerns people search for solutions to. The good news? Clean beauty has...

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Woman at a spa

Ingredients

Algin and Aloe Vera: The Clean Skincare Duo Your Skin Will Love

Clean beauty has changed the way we shop for skincare. More of us now flip the bottle over, read the ingredient list, and ask a simple...

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Woman holding an avocado

Ingredients

Omega-3-6-9 in Skincare: The Fatty Acids Your Skin Loves

TL;DR: Fatty Acids make up part of the skin’s natural protective barrier. Fish oil’s Omega 3’s calm and strengthen. Omega 6’s balance and renew. Omega 9’s...

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Bidens Pilosa: The Gentle Retinol Alternative Your Skin Has Been Waiting For

Ingredients

Bidens Pilosa: The Gentle Retinol Alternative Your Skin Has Been Waiting For

TL;DR: This plant-based skincare active is a retinol-replacement that results in a smoother skin texture, diminishes fine lines and skin laxity, and does not result in...

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Woman looking in mirror

Ingredients

How to Repair Your Skin Barrier: The Ingredients That Actually Work

TL;DR: The outermost layer of your skin barrier keeps moisture in and irritants out. Damaged skin barriers result in dry and reactive skin. Repairing damaged skin...

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Woman picking an apple

Ingredients

What Are Exosomes in Skincare and Why Should You Care?

TL;DR: Exosomes are plant based, natural, cell signaling structures that allow skin to communicate and regenerate. They help fit a cleaner skincare routine, and studies are...

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Woman shopping for skincare

Cruelty-Free

Cruelty-Free Skincare: What It Really Means and How to Shop Smart

The words "cruelty-free" show up on a lot of products these days, but the term isn't always used consistently. A bunny logo here, a "not tested...

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Petri-dish botanical flat-lay

Ingredients

Clean Skincare Ingredients: What They Are and Why They Matter

Reading a skincare label can feel like decoding a science textbook. Long ingredient lists, unfamiliar names, and buzzwords like "clean" or "natural" make it hard to...

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Woman standing in a drugstore aisle searching for how it was made.

Cruelty-Free

Cruelty-Free Makeup: A Kinder Way to Do Your Everyday Look

Cruelty-free makeup has moved from a niche concern to a mainstream expectation. Certification programs, regulatory changes, and better testing alternatives have made it easier than ever...

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