The True Colour journal

Beauty tips, tutorials and trends.


Makeup how-tos, skincare routines and ingredient guides from the True Colour Beauty team.

Woman applying eye cream — Cannabidiol CBD skincare blog

Ingredients

Cannabidiol (CBD) in Skincare: What It Does and Why It Belongs in Your Eye Cream

CBD has had a complicated reputation in skincare. Caught between wellness hype and regulatory caution, the ingredient has often been discussed in terms that make it...

Read the article
Woman with side swiped bangs and blonde hair

Cruelty-Free

Clean Beauty Claims Explained: Organic, Natural, Vegan, Cruelty-Free

Navigating the beauty aisle can feel like decoding a foreign language. Terms like clean, organic, natural, vegan, and cruelty-free appear across packaging, social feeds, and product...

Read the article
blue borage starflowers

Ingredients

Borage Seed Oil: The Highest-GLA Oil There Is

Most plant oils in skincare are chosen for how they feel. Borage seed oil is chosen for one specific molecule, and it happens to contain more...

Read the article
Woman applying eye cream — Horse Chestnut Seed Extract blog

Ingredients

Horse Chestnut Seed Extract: The Eye Area Ingredient Worth Knowing

Horse chestnut seed extract is a botanical ingredient used in skincare formulas for the delicate eye area. If puffiness, dryness, or tired-looking eyes are part of...

Read the article
Blackberry Fruit Extract: What's Actually in the Berry

Ingredients

Blackberry Fruit Extract: What's Actually in the Berry

Dark fruit extracts are everywhere in skincare, and most of the copy written about them is interchangeable. Swap "blackberry" for "acai" or "pomegranate" and the article...

Read the article
Blueberries in water

Ingredients

Blueberry Seed Oil for Lips: The Tiny Seed With Big Benefits

Blueberries get plenty of love for their taste. But the real skincare gem hides inside the fruit: the seeds. Blueberry seed oil is a small ingredient...

Read the article
Aloe Vera Leaf Juice in Skincare: Why This Ancient Botanical Is Still a Clean Beauty Essential

Ingredients

Aloe Vera Leaf Juice in Skincare: Why This Ancient Botanical Is Still a Clean Beauty Essential

Some ingredients earn their place in clean beauty not through clever marketing, but through thousands of years of use and an ever-growing body of modern research....

Read the article
Woman at the beach

Ingredients

What Is Algin? The Ocean-Derived Ingredient That Hydrates and Firms Skin

If you've been exploring clean beauty ingredients, you may have come across Algin on a product label and wondered what it actually does. Derived from brown...

Read the article
Black Tea Leaf Extract in Skincare: The Less Famous Sibling

Ingredients

Black Tea Leaf Extract in Skincare: The Less Famous Sibling

Green tea gets all the attention in skincare. It has earned it, honestly. EGCG is one of the more heavily studied plant antioxidants there is. Black...

Read the article
woman holding a halved avocado

Hair Care

Avocado Oil in Skincare and Haircare: What It Does and Why It Works

Avocado oil has been used in beauty routines for centuries, and its place in modern skincare and haircare is well earned. Cold-pressed from the flesh of...

Read the article
Applying Clay Mask

Ingredients

Camellia Sinensis Black Tea Leaf Extract: Antioxidant Protection for Skin and Hair

Camellia Sinensis black tea leaf extract comes from the organically farmed leaves of the tea plant, processed to concentrate its polyphenol content. In skincare, it's valued...

Read the article
Argan Oil in Skincare: Why This Moroccan Botanical Belongs in Your Routine

Ingredients

Argan Oil in Skincare: Why This Moroccan Botanical Belongs in Your Routine

Argan oil has been used in Moroccan beauty rituals for centuries, and its reputation in modern skincare is well deserved. Cold-pressed from the kernels of the...

Read the article
Woman touching her face looking in mirror

Ingredients

Betaine in Skincare: The Sugar-Beet Humectant That Keeps Skin Hydrated and Calm

Betaine doesn't have the name recognition of hyaluronic acid or niacinamide, but it's doing similar work in a lot of clean formulas. Derived from sugar beets,...

Read the article