The True Colour journal
Beauty tips, tutorials and trends.
Makeup how-tos, skincare routines and ingredient guides from the True Colour Beauty team.
Makeup Tips
How to Build a Simple Makeup Routine for Beginners: Easy Steps for an Everyday Look
Beginning to apply make up may be overwhelming. Other tutorials instruct you to use 10 products. There are also several brushes, powders and techniques that appear...
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Makeup Tips
How to Get a Natural, Everyday Look with BB Cream and SPF
A natural, polished look doesn't require a full foundation routine. For days when you want even skin tone, light coverage, and sun protection without the weight...
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Makeup Tips
Introducing Our New Lengthening Mascara – Waterproof, Smudge-Free & Cruelty-Free
We're so excited to introduce the newest addition to the True Colour Beauty lineup: our Lengthening Mascara, a lightweight, defining mascara built for all-day wear without the...
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Cruelty-Free
How Founder-Led Beauty Brands Are Revolutionizing the Industry (And Why It Matters to You)
The beauty industry is a whirlwind of launches, bold claims, and fleeting trends. But beneath the surface of this crowded market lies a subtle revolution—consumers...
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Makeup Tips
Skin-First Makeup: What It Means and How to Build the Routine
Skin-first makeup is a straightforward idea: instead of layering heavy products over your skin, you choose formulas that work with it. Lighter coverage, breathable textures, ingredients...
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Cruelty-Free
Beyond the Bunny: Why Cruelty-Free Beauty is the Unquestionable Standard in 2026
Cast your mind back a decade. “Cruelty-free” was a niche label, a commendable but often secondary concern for beauty shoppers. It was a bonus, a feel-good...
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Makeup Tips
How to Choose the Right Shade of Foundation
Finding the right foundation shade starts with two things: your skin's depth and its undertone. Once you understand both, you can narrow down your options and...
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