The True Colour journal

Beauty tips, tutorials and trends.

Makeup how-tos, skincare routines and ingredient guides from the True Colour Beauty team.

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Golden chanterelle mushrooms with wavy caps and ridged stems.

Hair Care

Chanterelle Mushroom Extract: Forest-Grown Care for Fuller-Looking Hair

Why a golden wild mushroom is in our hair care, what the research says, and where to find it in our keratin range.

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Clear liquid folds and droplets illustrating panthenol.

Hair Care

Panthenol (Vitamin B5): Moisture and Softness for Skin and Hair

What panthenol (provitamin B5) does for skin and hair, what the research says, and where to find it in our formulas.

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Golden wheat ears and kernels representing the source of hydrolyzed wheat protein.

Hair Care

Hydrolyzed Wheat Protein: Plant Protein for Stronger-Feeling Hair

How hydrolyzed wheat protein helps hair feel stronger and softer, and where to find it in our shampoos, conditioners and mask.

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Amber-orange cloudberries with clustered drupelets and green calyxes.

Ingredients

Cloudberry Fruit Extract: The Rare Nordic Berry for Radiant-Looking Skin

What makes the rare Nordic cloudberry a standout antioxidant, what the research says, and where it appears in our formulas.

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Fine white crystalline powder illustrating zinc PCA

Ingredients

Zinc PCA: Balance for Oily Skin Without the Tight Feeling

How Zinc PCA combines oil balance with hydration, what the research says, and where to find it in our moisturizers and hair care.

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A group of whole ripe mangoes with golden-yellow, red, and green peel

Ingredients

Mango Seed Butter: Smooth, Supple Softness From the Seed

What mango seed butter is, how it compares to other plant butters, and where to find it in our peptide and retinol-alternative ranges.

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Close-up of orange-red rosehips, including cut fruit showing the seeds.

Ingredients

Rosehip Fruit Oil: Essential Fatty Acids for Radiant-Looking Skin

What's in rosehip oil, what the research does and doesn't say, and where to find it in our facial oils and serums.

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Ivory shea butter chunks with brown shea nuts.

Ingredients

Shea Butter: The Rich Emollient Behind Soft, Comfortable Skin

What makes shea butter such a rich emollient, what the research says, and where to find it across skin, lip, hair and baby care.

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Brown jojoba seeds surrounded by glistening golden oil.

Ingredients

Jojoba Seed Oil: The Plant Wax That Feels Like Skin's Own

Why jojoba is really a liquid wax, how it compares to skin's own oil, and where you'll find it in our oils and creams.

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Clear liquid ripples and droplets illustrating sodium PCA.

Ingredients

Sodium PCA: The Moisture Helper Your Skin Already Makes

How Sodium PCA relates to skin's natural moisturizing factor, what it does, and where to find it in our formulas.

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Fresh green yerba mate leaves with serrated edges and detailed veins.

Ingredients

Mate Leaf Extract: South America's Antioxidant Leaf in Skincare

What yerba mate leaf extract brings to skincare, what the research says, and where to find it in our blemish-care routine.

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Silvery white tea buds and young green leaves with fine downy hairs.

Ingredients

White Tea Leaf Extract: The Least Processed Tea With Big Antioxidant Power

Why the least-processed tea is a standout antioxidant, what the research shows, and where to find it in our formulas.

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Pink rose petals covered in delicate water droplets.

Ingredients

Rose Flower Water: Why This Classic Still Belongs in Skincare

How rose flower water is made, what it brings to a formula, and where you'll find it in our toner, serum and baby care.

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